One of the most difficult parts of implementing SBG is communicating with stakeholders. This was especially true for me because I chose to use SBG on my own. One of my co-workers worked with me, but every other teacher in our building used traditional grading. My coworker and I worked together sometimes, but we also had the freedom to do what we felt was best for our kids.
To educated my students' parent and my administrators, I started by doing research about other schools. I found this FAQ document from Excelsior Springs and borrowed very heavily.
I shared my objectives lists, my own FAQ sheet, my rubrics, my plan for weighting various portions of my students grades, and my plan for teaching, assessing & remediating with my administrators. They all thought is was awesome and agreed to back me up if I had parent complaints. Luckily, I had none. In retrospect, I guess it is hard to argue with basing a student's grade on what they can do.
About a week before classes started I emailed all of my parents a welcome letter. I explained that I would be emailing every few days for the first week or so with important information about my class because I did not want to overwhelm them with one gigantic email. I sent them the FAQs and the rubrics. I also sent them info on hybrid learning, tutoring, online resources, how to sign up for access to the gradebook and everything else you could imagine.
I followed up with a paper copy of a gradesheet and how the grade was being calculated after the first quiz. I sent this info home every week for the entire year. I also showed a sample gradesheet and discussed the rubric during parent's night. I also explained SBG one-on-one at parent conferences. If they still had questions I tried to answer them via phone when possible.
I have attached my FAQ and rubric. The rubric came from exemplars
Happy reading :)